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Platinum is a precious metal that is naturally white: it has no rhodium plating and never turns yellow over time like white gold does. We explain what it is, how it differs from white gold and why it is the best choice for wedding rings or an engagement ring.

Cuban, Cartier, curb, mariner, Bilbao, anchor, rolo, rope… We show you the most common types of gold chains, with photos, and help you choose the length, thickness and whether solid or hollow suits you best.

What is the difference between 9 carat and 18 carat gold? We explain how much gold each contains, how they look, which is more durable and which suits you depending on the piece.

Many of you ask us for jewelry you can wear every day. We’ll tell you what to look for so it lasts: solid pieces, stones set in bezels, channel, or rail settings, small earrings, metals that don’t tarnish, and, above all, how to wear your jewelry so it doesn’t break or get snagged.

Cubic zirconia is a synthetic zirconium oxide stone that mimics the brilliance of a diamond. We explain exactly what it is, how it differs from zircon and moissanite, the four tests that distinguish it from a diamond, and how to care for it.

White gold is 18-karat gold with the same purity as yellow gold. We explain which metals it is mixed with, why it is rhodium-plated and how often it needs to be replated, how it differs from silver and platinum, and how to care for it.

Jewelry with someone’s name or initials stops being just an object and becomes theirs. We’ll tell you what the options are, how long they take, and what is worth knowing before you order one.

Discover all of Pepe Lozano's silver Cuban chains: wide, thin, with or without cubic zirconia. Authentic 925 silver with a 3-year guarantee.

Don't know what to give as a gift? Evergreen jewelry are those timeless basics that go with everything, look good on any occasion, and never go out of style. We present the must-haves that are always a hit.

Introducing our exclusively manufactured solid silver rope chains — a model you won't find anywhere else, with a distinctive detail that makes them shine brighter than any conventional rope chain.

If you have ever wondered what "18-karat gold" means, why jewelry is not made from 24-karat gold, or what the difference is between 18k and 9k gold, this article explains it all simply and without technical jargon.

Do you know how to distinguish authentic 925 silver from costume jewelry that passes itself off as silver? Discover all the warning signs — the price, the 925 stamp, fake materials like zamak or plating, and why silver turning black doesn't mean it's fake.